Find headspace

The Institute of Directors needed an opening film that put a room of directors in the right headspace to think clearly about AI.
Institute of Directors
2026
Creative Concept
 / 
Film Direction
 / 
Graphic Design

Love it or loathe it, there's no avoiding it. AI is taking up more space in boardrooms, businesses and brains. The Institute of Directors' Governing AI Forum cuts through the noise and gets back to what matters for New Zealand boards. We made the film that opens it.

An AI event was the perfect place to experiment with AI video techniques, so that's what we did. The idea was to give people a mindset reset before the day begins. A head with a hole in it became a frame for the busy headspace AI creates, the good and the bad. It glitches, packs, empties and reassembles.

Animation by National Park. Sound by Jeremy Cullen. HOOF wrote the treatment, designed and directed the film.