Open Wellington
Lowe & Co needed a brand and campaign to launch their annual charity home tour to support Wellington City Mission.
Lowe & Co (Via One Sunday)
2026
Creative Concept
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Graphic Design
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Studio Production
HOOF was approached to create a distinctive, premium event campaign on a charity budget. A name, logo, brand look and campaign were all part of the ask.
The concept was developed around intrigue, exclusivity and curiosity. A peek into homes that had never been open to the public. We couldn't photograph the homes before launch, so we used AI to create premium interiors with a distinctly Wellington feel. The images were carefully retouched to a polished finish. The campaign ran exclusively out of home and digital, across Lowe & Co's owned media channels.
The event sold out in 2025, and the campaign has returned in 2026 with an entirely new set of homes and fresh campaign visuals.
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