Hawke’s Bay Hawks
The East Coast’s NBL basketball team wanted to refresh its logo and develop a new brand identity for the new season.
Hawke’s Bay Hawks (via Fizzypop)
2024
Creative Concept
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Graphic Design
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Studio Production
Working within a tight budget and deadline, HOOF delivered a complete visual identity for the Hawke’s Bay Hawks ahead of the 2025 season.
The brand included a redesigned logo and supporting assets that referenced the team’s heritage and offered a fresh take on its animal namesake.
The identity was applied across signage, uniforms, digital and social assets, creating a cohesive system for the 2025 season and making a big impact on and off the court.
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