HOOF is Wellington’s creative agency alternative
Senior talent. No layers. Total transparency. It’s a refreshing way to work.
You can expect dedicated access to friendly senior creative directors from start to finish on every project, big or small.
We’re independent and owner run. No rituals or handoffs. We’re easy to get hold of and quick to respond.
We work with a stable of expert senior contract partners. We don’t mark them up. You pay for our time and theirs. That’s it. We don’t have an office as we don’t want to pass on the costs. We work from home, supported by systems that make it seamless. We’re always happy to come to you for a meeting, or the day.
Across campaigns, content, experiences and branding, our Wellington based creative team provides a more direct way of working.
We’re independent and owner run. No rituals or handoffs. We’re easy to get hold of and quick to respond.
We work with a stable of expert senior contract partners. We don’t mark them up. You pay for our time and theirs. That’s it. We don’t have an office as we don’t want to pass on the costs. We work from home, supported by systems that make it seamless. We’re always happy to come to you for a meeting, or the day.
Across campaigns, content, experiences and branding, our Wellington based creative team provides a more direct way of working.
I’m Erik, HOOF founder and creative director.
My background is in advertising, communications, design, digital, video direction and branded experience. I was part of the executive and creative leadership teams at Wētā Workshop. I’ve also spent many years working at world class agencies like Saatchi & Saatchi, Clemenger and VML.
I work hard to make stuff that’s charming and memorable. I’m directly involved in every project and I’d love the opportunity to personally show how refreshingly simple working with an independent agency can be.
I work hard to make stuff that’s charming and memorable. I’m directly involved in every project and I’d love the opportunity to personally show how refreshingly simple working with an independent agency can be.
Skills &
Services
Our strategy, ideas, expertise and innovative approach help brands like Institute of Directors, Smartly, Wētā Workshop, Hawke’s Bay Hawks and realestate.com.au get things done. Here’s how we can help you:
01
Creative Strategy
- Brief development
- Team workshops
- Creative insights
- Streamlined documentation
02
Creative
- Brand platforms
- Campaign ideas
- Concept art
- Art Direction
- Copywriting and scriptwriting
- Events and immersive experiences
- Mood reference and reels
03
Video Direction
- Commercials
- Content
- Interviews
- Animations
- Social videos
- Exhibition and event videos
- Storyboards and animatics
04
Design
- Naming and logo development
- Brand guidelines
- Tone of voice guidelines
- Websites
- Publications
- Motion graphics
- Spatial plans
- Wayfinding
- Exhibition and event graphics
05
Studio Production
- Decks and pitches
- Campaign rollout
- Guides and templates
- Digital banner development
- Photo and footage grading
- Photo retouching
- Website development
06
AI-assisted working
Working with AI gives us room to test, play and explore, so more thinking goes in and more value comes out. It helps us move fast, stretch far and try things that might seem out of reach. It’s no replacement for judgement or craft. Our view is that it sits alongside human thinking. Keeping things sharp, crafted, distinctive, elegant and appropriate is our job.
ERIK’S
HISTORY
Hoof Creative
Founder and Creative Director
Client Partners include:
Institute of Directors
Smartly
Wētā Workshop
Agency Partners include:
Daylight
EightyOne
Fizzypop
Ghost Dynamics
Green Hat
One Sunday
Reason
Semper Semper
Silk
Special Group
Storybox
Tracta
Wrestler
Yarn
Client Partners include:
Institute of Directors
Smartly
Wētā Workshop
Agency Partners include:
Daylight
EightyOne
Fizzypop
Ghost Dynamics
Green Hat
One Sunday
Reason
Semper Semper
Silk
Special Group
Storybox
Tracta
Wrestler
Yarn
Since 2022
VML
Creative Director
Senior Art Director
Senior Art Director
2020-2022
Wētā Workshop
Lead Writer, Experiences
Director of Creative Strategy
Head of Media and Communication
Director of Creative Strategy
Head of Media and Communication
2015-2020
Clemenger BBDO
Creative Director
Senior Copywriter
Senior Copywriter
2012-2015
Publicis Digital
Senior Creative
2008-2011
Saatchi & Saatchi
Senior Digital Creative
Art Director
Graphic Designer
Art Director
Graphic Designer
2000-2008
ERIK’S
Awards
Awards I've creatively led with various teams and agencies.
Best
Gold (1)
Silver (2)
Bronze (3)
Silver (2)
Bronze (3)
Cannes
Gold (1)
Silver (2)
Bronze (1)
Finalist (6)
Silver (2)
Bronze (1)
Finalist (6)
Axis
Grand Axis (1)
Gold (3)
Silver (3)
Bronze (5)
Gold (3)
Silver (3)
Bronze (5)
Effies
Grand Effie (1)
Gold (2)
Silver (1)
Bronze (2)
Gold (2)
Silver (1)
Bronze (2)
AWARD
Gold (1)
Silver (5)
Bronze (1)
Silver (5)
Bronze (1)
Clios
Silver (1)
D&AD
Wood (1)
LIAs
Silver (1)
THEA
Achievement in Brand Experience
Achievement in Immersive Reality
Achievement in Immersive Reality
Blooloop
First Place, Storytelling
First Place, Themed Entertainment
First Place, Themed Entertainment
