Unstoppable focus
Orcon wanted to undertake a brand refresh in response to changing patterns of work, creativity and home connectivity.
HOOF founder and creative director Erik Hay worked with VMLY&R and Gladeye on Orcon’s launch campaign, Unstoppable Focus. A hero launch film introduced the refreshed brand and positioned Orcon as the ISP for Kiwi creators and innovators.
Erik also contributed to the visual expression of the new brand across supporting assets, working across art direction, design and production. The work was awarded a Silver Pin at the Best Design Awards.
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