Equalize
For FIFA Women’s World Cup 2023, New Zealand Story wanted to launch an ongoing women’s speaker series.
HOOF worked with digital consultancy Ghost Dynamics to develop the Equalize brand, contributing to the initial pitch and leading the naming, design and copy.
The brand sat alongside New Zealand Story and Eyes On NZ, using a simple visual device based on the Eyes On NZ brand system to create a lightly football-themed identity that could continue beyond the world cup.
HOOF delivered the brand guidelines, OOH and screen show templates, providing a clear and practical system that internal teams could manage using common production tools.
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