Eyes On NZ

New Zealand Story needed a international consumer-facing brand to support major global events hosted in New Zealand.

Client

NZ Story (via Ghost Dynamics)

Year

2022

Services

Creative Concept

Copywriting

Graphic Design

View website

HOOF worked with digital consultancy Ghost Dynamics to develop Eyes On NZ, leading the naming, concept and design. The brand was developed to sit comfortably alongside New Zealand Story while remaining distinct for an international audience.

HOOF went on to develop the brand guidelines and art direction for the website, delivering a system designed to be flexible and easy for internal teams to manage across common production tools.

Eyes On NZ launched ahead of the FIFA Women’s World Cup 2023 and has since supported a range of major events.