Now matters
Leadership Conference is the big annual event for Institute of Directors. HOOF developed the 2025 branding, screen show and opening video.
Leadership Conference 2025 at Viaduct Events Centre was a two-day speaker event attended by more than 500 CEOs, company directors and global leaders, including New Zealand Prime Minister Christopher Luxon.
In response to an uncertain business climate, HOOF positioned and branded the event under the theme Now Matters.
The animated typographic opening video was structured as a conversation, reflecting discussions happening across the room. A complete stage graphics package carried the visual system throughout the event.
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