Energising Aotearoa

Powering Change needed a simple way to show that a complex mix of energy organisations are working together to supercharge New Zealand's energy future.
Hero visual for the Energising Aotearoa campaign for Powering Change
Client
Powering Change (via One Sunday)
Year
2026
Services
Creative Concept
 / 
Film Direction
 / 
Copywriting
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The idea used an icon everyone knows. A fully charged battery. Each battery bar became a character, representing different parts of the energy system working together to energise Aotearoa. Generation, distribution, storage and supply. Through these characters, complex ideas became easier to understand.

A flat, graphic style kept things simple and gave the campaign strong cut-through across video, out of home and social.

The result is a cohesive national campaign that positions energy as a shared responsibility and Powering Change as a collective effort to build a stronger, smarter, fairer system for all. Nice one.

Hero billboard for the Energising Aotearoa campaign for Powering Change
Posters for Energising Aotearoa campaign for Powering Change
Billboard for Energising Aotearoa campaign for Powering Change
Tile for Energising Aotearoa campaign for Powering Change
Tile for Energising Aotearoa campaign for Powering Change
Tile for Energising Aotearoa campaign for Powering Change
Tile for Energising Aotearoa campaign for Powering Change
Tile for Energising Aotearoa campaign for Powering Change
Tile for Energising Aotearoa campaign for Powering Change
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