De-stress with Hnry
Hnry wanted to show how its automated accounting service reduces tax-time stress for sole traders.
HOOF developed De-Stress with Hnry, a tax-time pop-up activation on the Wellington waterfront.
The experience centred on two contrasting spaces: THRILL, where participants smashed old computer equipment sourced from Greater Wellington landfills, and CHILL, a calm counterpoint.
More than 200 Wellingtonians took part across three days. HOOF delivered the creative concept, experience design and campaign assets.
The experience was awarded a Bronze Pin at Best Design Awards.
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