The change agents
Lowe & Co wanted to reposition itself with a confident, headline-driven campaign that put the customer at the core.
The real estate industry has a habit of talking about itself. But nobody sells a house because an agent won something. They sell because of a new baby, a separation, a new job, a retirement. The home that fitted yesterday suddenly doesn't. These aren't property transactions, they're turning points, and they take more than market knowledge to navigate.
Lowe & Co's billboards were once infamous. The strategy was to reclaim what made that work distinctive. We updated the minimalist design language and brought the headlines back. This time about the customer, not the company.
No items found.
