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REA was preparing to launch its NextGen Listing update. They wanted a campaign to show agents just how far the platform had come.
realestate.com.au (via Green Hat)
2024
Creative Concept
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Film Direction
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Graphic Design
HOOF developed the creative concept, framing the launch of NextGen as a milestone in REA’s history.
To demonstrate how the listing product has evolved, the campaign took viewers on a tour of 25 years of design. Using the Internet Archive Wayback Machine, we recreated past versions of the site and presented them on an REA red timeline that spanned two and a half decades of screens and devices.
Developed, directed and designed by HOOF, the campaign moved from concept to delivery in just a fortnight. It included a suite of videos, web banners and out-of-home assets to support the NextGen launch.
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