You can Hirepool that
Hirepool wanted a distinctive new brand platform to stand out in a competitive hire market.
HOOF worked with digital agency Reason to develop the brand positioning You can Hirepool that.
The idea centred on a simple, memorable jingle designed to cut through on radio, particularly with tradies on site or on the move. HOOF wrote the radio scripts and out-of-home campaign.
The platform has since been extended across digital, digital outdoor, social and branded uniforms and merchandise.
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