Embrace the unknown
L’affare wanted to shake up Kiwi coffee habits by encouraging people to explore the unique new flavours of its Roasters’ Cup range.
L'affare (Via EightyOne/Storybox)
2023
Creative Concept
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Copywriting
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Art Direction
HOOF developed Embrace the Unknown, a brand experience designed to introduce two new blends through a sensory-led immersive format.
The launch brought busloads of influencers through a series of curated spaces. Sound, scent and touch were used to reflect the distinct character of each coffee blend ahead of a tasting with the L’affare team.
HOOF delivered the creative concept, copy and art direction for the experience.
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